Cal Worthington and his dog Spot

This guy is a genius. I heard an advert on the radio this morning proving just so. Mr. Worthington is someone that we have all heard of. He has made a name for himself, not to mention millions of dollars, by becoming one of the largest car dealerships in Southern California, making it one of the biggest in the nation. This accomplishment was facilitated in part by positioning himself to provide his own financing. He's eliminated the middleman and will sell someone a car using his own funds to finance. This may seem like a risky proposition given that most dealers get their money when the car is sold, paid for by the middle man finance co. that takes the risk. Cal figured though that he could attract more business by carrying whom he wants. He began taking high-risk credit accts. who could not normally get financing. Assuming that most people’s intentions are to pay for the car, he is able to offset any default risks by charging these accounts spectacularly high interest rates. Everyone wins, lower income, high risk consumers are able to buy and drive a car that they normally wouldn’t be able to acquire, they tell all of their low income peers and neighbors about Cal, thus increasing his client base, not to mention the incredible amounts of money to be made on a fifteen thousand dollar loan at twenty-one percent interest.
Now to my point, the advert, specifically targeted to those with bad credit, offers a one thousand dollar prize, given monthly, to the person who applies for credit and has the worst credit score of all applicants for that month. This is absolutely genius. Someone who may want to buy a car but just knows that they will be denied can “go see Cal” and just apply. Chances are that Mr. Worthington will be able to sell them a car w/ the afore mentioned interest rate, which will line Cal’s pockets w/ gold but unfortunately push said applicant further into debt. Who cares though, the client gets the car of his dreams, ready for twenty-inch wheels, a huge exhaust pipe and scads of fiberglass attachments. This is America, consume, consume, consume! And if the clients credit score is so bad that not even Cal Worthington can carry them, they then have the opportunity to win one thousand dollars in the worst credit contest. Worthington Dodge is out nothing because a grand a month is nothing compared to advertising costs and corralling (ha) hundreds of indigent clientele to their lot. What a wonderful co-existence! Only wish that I had thought of it.